Privacy Policy

Last updated: March 13, 2026

Optique Eyewear ("we," "us," or "our") operates the website optiqueeyewear.com. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or use our services.

Information We Collect

Newsletter Signup

When you subscribe to our newsletter, we collect your email address. We use Resend to manage our mailing list. Your email is stored securely in our Resend audience. We use a double opt-in process: after signing up, you'll receive a confirmation email and must click the link to activate your subscription.

Contact Form

When you submit our contact form, we collect your name, email address, and message. This information is processed through Web3Forms and forwarded to our business email. We use this information solely to respond to your inquiry.

Styling Appointment Booking

Our styling appointment booking is handled through Cal.com. When you book an appointment, Cal.com collects your name, email address, and preferred date/time to schedule your visit. This information is shared with us solely to prepare for your appointment. For details on how Cal.com handles your data, please review Cal.com's Privacy Policy.

Analytics and Tracking

Google Analytics

We use Google Analytics to understand how visitors interact with our website. This service collects anonymized data including pages visited, time spent on site, browser type, and approximate geographic location. Google Analytics uses cookies to distinguish unique visitors. You can opt out by installing the Google Analytics Opt-out Browser Add-on.

Meta Pixel (Facebook)

We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. This tool may collect information about your browsing activity on our site. You can manage your ad preferences through your Facebook Ad Settings.

Vercel Analytics

We use Vercel Analytics and Vercel Speed Insights to monitor website performance and loading speed. These tools collect anonymized, aggregated performance data and do not use cookies or track individual users.

How We Use Your Information

We use the information we collect to:

  • Send you our newsletter with updates on new collections, trunk shows, and styling events (only if you've confirmed your subscription)
  • Respond to your contact form inquiries
  • Improve our website experience based on aggregated analytics
  • Measure the effectiveness of our advertising

Data Sharing

We do not sell, rent, or trade your personal information to third parties. Your data is shared only with the service providers listed above (Resend, Web3Forms, Cal.com, Google Analytics, Meta, Vercel) for the specific purposes described in this policy.

Data Retention and Deletion

Newsletter subscribers can unsubscribe at any time using the link included in every email. Upon unsubscribing, your email address is removed from our mailing list. If you'd like to request deletion of any other personal data we may hold, please contact us using the information below.

Cookies

Our website uses cookies from Google Analytics and Meta Pixel as described above. These are third-party cookies used for analytics and advertising measurement. You can control cookies through your browser settings or by using the opt-out links provided above.

Children's Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

Contact Us

If you have any questions about this Privacy Policy or your personal data, please contact us: